Social Media Marketing Services

Social Media is more or less a revolution concerning communication. Facebook, Twitter, LinkedIn have changed the way people communicate with others. Social Media Marketing (SMM) is the technique of harnessing the power of different social media platforms to drive traffic to a website. Unlike SEO or SEM, SMM is now thought to be a much more efficient way to drive traffic to a website and build a good web presence.

The Latent Potential of Social media Marketing

Social media marketing focuses on the creation of attractive content and spreading it on social media platforms. The content encourages readers to visit the website. SMM is regarded as a more reliable way to attract traffic as people get the information from a third party and not directly from the company. In SMM the power of word of mouth is utilized to promote a website. When an engaging piece of content is released through social media it spreads like fire. Because of easy sharing features in most social media channels any viral content gets noticed within minutes by millions of people. The biggest advantage is that people trust it as it is not directly sent by a company or brand but by normal people. The focus of social media isn’t only to increase traffic but to build long lasting relationship as it bridges the gap between companies and their clients. With the help of social media customers and prospects can directly engage in meaningful conversations with a company.

Social Media Marketing Tools

By creating customized Facebook fan pages, Twitter profile pages, joining related groups in LinkedIn and engaging in conversations we can help you improve your social media presence. A variety of tools are used in social media marketing to manage and track progress of the social presence. Social Account Management is a vital aspect of any SMM and tools like Buffer, Commun.It, HootSuite make it a lot easier to manage multiple accounts. Tools like CrowdBooster, Klout, Engag.io, Facebook Insights and Google Analytics Social Report provide detailed analytic report on the social presence.

At Evia we help you manage and grow your business objectives and brand identity with the help of social media. With the help of our experienced social media experts and the use of different tools we promote your brand and put you in the heart of conversation. From long term strategy development to running short term promotional campaigns on social media platform, with our customized SMM strategy and result drive approach get ready to witness a surge in your social presence.

• Search Engine Optimization
• Search Engine Advertizing
• Social media Optimization
• Link Building
• RSS Feeds and other inclusion programs
• PPC Campaigns

Each of the above techniques is used by online marketers to bring traffic to a website and increase its position in search engine results. However, when all of them are combined together in a web promotion campaign it is known as search engine marketing.

Advantages of SEM over other Promotional Activities

As search engine marketing uses both organic and inorganic ways the amount to traffic generated by it is considerably high when compared to other forms of web promotion. With SEM a website not only gets organic traffic from search engines it also gets direct traffic from online ads. Moreover, the conversion rate of people coming from ads is generally higher as people who are genuinely interested in something click on ads. Because of the high volume of visitors conversion rate is also high in SEM.

As the scale of any SEM campaign is huge proper tracking of progress is also very important. Different SEM tools are used to track and monitor daily progress. Based on these reports the overall web promotion strategy is adjusted. This is why a SEM strategy should always be flexible and scalable so as to account for all the changes.

With Search Engine Marketing Services from EVIa you can stay ahead of the competition. By developing scalable and customized SEM strategy and with our proactive work methodology and collaborative focus on campaigns we add value to our clients business and ensure that all your business goals are met. Our SEM strategies are designedto directly affect the bottom line of any business and result in increased ROI.